Digital Transformation
Digital transformation is the process by which companies embed technologies
across their businesses to drive fundamental change. The benefits? Increased
efficiency, greater business agility and, ultimately, the unlocking of new value for
employees, customers and shareholders.
Many different paths lead to digital transformation and each organization’s journey
will be unique. For example, a company might introduce AI or cloud computing to
enhance its customer experience. Or it might redesign its supply chain to make
better use of machine learning. A company can even make spot-on predictions about
the products customers will want in a few months’ time, then shift production to
meet
demand.
In every case, though, starting a digital transformation journey requires a new
mindset. It is a chance to reimagine how companies do things, often from the ground
up.
Two concepts related to digital transformation are digitization and digitalization.
Digitization is the process of translating analog information and data into digital
form—for example, scanning a photo or document and storing it on a computer.
Digitalization is the use of digital technologies to change business processes and
projects—such as skilling employees to use new software platforms designed to help
launch products faster. While digital transformation might include digitalization
efforts, it goes beyond the project level and affects the entire organization.
For most companies, digital transformation requires a shift away from traditional
thinking and toward a more collaborative, experimental approach. These new ways
of approaching work reveal new solutions which, in turn, can improve customer
experience, drive employee innovation and spur company growth at the fundamental
level.

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